BlackRock, the world’s largest asset manager, has officially launched its iShares Bitcoin Exchange-Traded Product (ETP) in Europe, marking a significant milestone in the expansion of institutional Bitcoin investment. As traditional financial institutions increasingly embrace digital assets, this development underscores the growing interest in Bitcoin among institutional investors worldwide. While initial inflows in Europe have been modest, experts predict that this launch will lay the groundwork for broader institutional Bitcoin adoption across the continent.
Crypto News: BlackRock Expands Bitcoin Investment with European ETP

BlackRock’s iShares Bitcoin ETP Debuts on Major European Exchanges
On March 25, 2025, BlackRock’s Bitcoin ETP officially began trading across multiple major European stock exchanges, including:
- Xetra (Germany)
- Euronext Amsterdam (Netherlands)
- Euronext Paris (France)
The launch of this spot Bitcoin ETP in Europe follows the company’s successful introduction of the iShares Bitcoin Trust ETF in the United States, which has quickly become a dominant force in the market. With BlackRock managing over $11.6 trillion in assets, the firm’s expansion into the European Bitcoin market is expected to accelerate mainstream adoption of the leading cryptocurrency among institutional investors.