TRUMP COIN CREATORS SEEK $200M TO LAUNCH TREASURY-FOCUSED COMPANY
While still in early stages, the effort could expand to seek as much as $1 billion in funding.
The team behind Donald Trump’s meme coin is reportedly seeking to raise at least $200 million to establish a digital-asset treasury firm aimed at stabilizing the struggling token, Bloomberg reported Wednesday.
The initiative is being led by Bill Zanker, a longtime associate and promoter of Trump, through Fight Fight Fight LLC. According to reports, total funding goals could eventually rise to $1 billion, though the plan is still under development and may not reach completion.
THE CRYPTOCURRENCY MARKET IS HIGHLY ACTIVE, WITH BINANCE’S DAILY TRADES REACHING $80 BILLION.
This new push follows a sharp decline in the Trump coin’s value—from around $44 in January to about $8 today.
Clash With World Liberty Financial Delays Wallet Project
Plans for the digital-asset treasury (DAT) come after a surge of similar ventures launched this year. According to PitchBook data, more than 80 companies have entered the sector in 2025, though many have seen their valuations fall following an initial burst of enthusiasm.
Trump’s Appearance Boosted Project Visibility
Donald Trump has personally brought attention to the venture. In May, he attended a private dinner with major holders of the meme coin. Before the event, Fight Fight Fight LLC promoted a social media contest, featuring a live scoreboard that ranked top investors eligible to join the dinner.
Later in the summer, Bill Zanker’s plan to launch a Trump-branded crypto wallet fell apart following a reported dispute with another Trump-linked initiative, World Liberty Financial. That firm’s WLFI token has since attracted interest from ALT5 Sigma, a separate digital-asset treasury company.
Majority of Trump-Linked Tokens Unlocking Gradually
The Trump token’s supply remains under tight control. Data from Messari shows that only about 35% of the total supply is currently unlocked, giving the cryptocurrency a circulating market value of roughly $1.5 billion. The remaining portion—mostly held by Trump-linked entities—continues to unlock gradually over time.
The token’s total supply is capped at 1 billion, with 800 million tokens locked at launch. Among the largest holders is Justin Sun, a well-known crypto entrepreneur who also serves as an adviser to World Liberty Financial. Sun attended the May dinner with top token investors and reportedly received a commemorative watch during the event.
Zanker Seeks New Investor Support for Struggling Token
Bill Zanker’s renewed fundraising push comes as the Trump family broadens its presence in the digital-asset industry. Over the past year, the family has ventured into Bitcoin mining, a stablecoin initiative, a treasury strategy, and exchange-traded funds (ETFs) linked to major cryptocurrencies. For Zanker, the digital-asset treasury plan represents an effort to restore momentum in a token that has seen confidence waver following sharp price declines and project setbacks.
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